KUALA LUMPUR, 25 September 2025 – More Malaysians are seeking wellness breaks as a way to rest, recharge and prioritise well-being, according to new data from Traveloka, Southeast Asia’s leading travel platform. In Traveloka’s 2024 ‘Travel Redefined’ APAC study of 12,000 respondents, 31% of Malaysians cited ‘rest and recharge’ as their main reason to travel, with the trend continuing into the first half of 2025 where resorts and villas were among Malaysians’ top five most searched accommodation types on the platform. Domestic wellness hotspots were favoured, with Malaysians booking holidays to the beaches of Kota Kinabalu, Penang and Langkawi in 2025.
To encourage more travellers to embark on self-care holidays, Traveloka is launching its 10.10 Travel Sale, running from 1–10 October, featuring unmissable promotions on flights, stays, and experiences.
“Travel is no longer just about sightseeing—it is increasingly a way to nurture well-being, build meaningful connections, and support local communities,” said Baidi Li, VP Commercial, Traveloka. “Through our 10.10 Travel Sale, we want to make these restorative travel experiences more accessible and affordable, while also contributing to the growth of the tourism ecosystem across Asia Pacific.”
Traveloka’s Key Insights on 2025 Wellness Travel Trends:
- Southeast Asia as a Top Wellness Regions: Kota Kinabalu, Penang and Langkawi are the most searched wellness hubs among Malaysian travellers in 2025.
- Resorts & Villas Popularity: Resort stays are highly sought after by Malaysians, ranking just behind hotels and apartments in accommodation searches.
- Beyond Spas: While traditional offerings like massages remain top draws, cultural rituals (onsens), reflexology, and medical aesthetic treatments are gaining traction—with Indonesia, Thailand, and Malaysia as go-to hotspots.
- Emerging Wellness Spots: Yogyakarta and Da Nang are rising on SEA travellers’ radars for immersive cultural, sleep-focused, and nature-based wellness experiences.
About the 10.10 Travel Sale
From 1–10 October 2025, Traveloka users can enjoy limited-time offers including:
- 50% off flights through Airline Super Brand Days on Malaysia Airlines (2 & 3 October) and Singapore Airlines (8 & 9 October).
- 50% off flights and hotels in Malaysia, Southeast Asia, and East Asia daily from 1-7 October.
- From 8-10 October, enjoy RM100 for selected flights to Kuching, Kota Kinabalu and Jakarta, selected domestic hotel stays in Kuala Lumpur, Penang, Langkawi and more, plus Buy 1 Free 1 deals on travel activities.
By connecting the rising demand for wellness travel with affordable, timely options, the 10.10 Travel Sale empowers Malaysians to plan restorative breaks that prioritise both self-care and meaningful experiences.
For full details of Traveloka’s 10.10 Travel Sale deals, visit:
https://www.traveloka.com/en-my/promotion/mega-sale
