Indofood’s iconic Chitato snack brand has introduced a bold new variant featuring the popular mala flavour, known for its fiery, numbing heat derived from Sichuan peppercorns and chili.
This latest innovation, Chitato Mala, adds a savory twist with the inclusion of beef flavour, delivering a unique fusion of spice and umami that sets it apart from conventional spicy snacks. With this launch, Chitato taps into the growing consumer appetite for adventurous and globally inspired taste experiences.
