Excellence from flavour to form
Singapore, 13 October 2025 – A gift is often borne in the hands of someone arriving from another country, entering a new home, or celebrating a special occasion. The intention often stems from the desire for the recipient to experience the same joy as the giver, to share in a meaningful experience, and most importantly, to express appreciation and joy. A truly great gift speaks to the recipient’s passions and needs, often expressed through satisfied taste buds and beautifully designed packaging.
While gift-giving customs vary across cultures, gifts are often best presented in bright, auspicious colours like red and gold, symbols of prosperity and good fortune. This attention to detail aligns perfectly with the philosophy of Old Seng Choong, a homegrown heritage brand known not only for its traditional cakes, pastries and cookies, but also for the thoughtful way it presents these confectionaries, ensuring a complete experience from store to home. And for those overseas, a true taste of Singapore.
This commitment to excellence is seen in every element, from flavour to form. Impressive through taste and for the eyes. Every box of the traditional Pandan Chiffon Cake and every tin of Cookies featuring local flavours embodies sophistication and elegance through the unique in-house designs by the brand owner. More than just visual appeal, these treats are baked with premium quality ingredients and carefully crafted to capture the authentic taste of Singapore, no matter where they are enjoyed around the globe.
For Singaporeans leaving the country for work or pleasure, or tourists travelling home, these beautifully packaged gifts can be conveniently picked up from the Changi Airport transit areas in Terminal 2 and 4, where the items are carefully vacuum-packed for air travel. Business travellers can also share a taste of Old Seng Choong through elegant corporate gifts, whether in Singapore or across international cities.
Within the heart of the city, the confectionaries are also available at Marina Bay Sands, WEAVE at Resorts World Sentosa, and Paragon Shopping Centre. For a unique cafe experience, the Pandan Chiffon Cake, sold in slices or whole cakes, can also be enjoyed at Starbucks Singapore’s new two-storey heritage shophouse outlet along Smith Street.
For more information and updates, please visit Old Seng Choong’s official website and social media pages:
● Official Website: www.oldsengchoong.com/
● Instagram: www.instagram.com/oldsengchoong/
● Facebook: www.facebook.com/oldsengchoong
● TikTok: www.tiktok.com/@oldsengchoong
● Xiao Hong Shu: 老成昌OLD SENG CHOONG
