Roar United by Tiger Beer Malaysia rewards fans with exclusive merchandise, football-themed activations, and the ultimate trip to Old Trafford.
KUALA LUMPUR, 22 OCTOBER 2025 – Tiger Beer, the Official Beer Partner of Manchester United, is giving Red Devils supporters a bold new reason to roar, celebrating the enduring passion that has united generations of fans.
For decades, the passion for Manchester United has echoed across communities – passed from fathers to daughters, uncles to nephews, and friends who become family. Like a tiger’s roar that refuses to be silenced, the devotion endures. Now, Tiger Beer is turning that loyalty into living history, ensuring voices from this part of the world roar alongside the legends at Old Trafford.
At the heart of Roar United is the Roar United Archive — a powerful collection of stories that pays tribute to the passion, pride, and generational loyalty of Malaysia’s Manchester United fans. For the very first time, one fan will have the exclusive honour of delivering the Roar United Archive to Old Trafford, where it will be showcased in the iconic Manchester United Museum, ensuring Malaysia’s fan voices echo on for generations to come.
To build the Archive, from 20th October to 23rd November, Tiger Beer is inviting fans to share their ultimate Manchester United stories and nominate the person who first sparked their love for the club. Each entry generates a personalised e-invite to reconnect with that person over Tiger Beer and shared memories.
Beyond creating heartfelt moments of reconnection over football and beer, the top 10 most inspiring stories will be invited to a private event in Kuala Lumpur for the final challenge, where they stand to win exclusive Tiger x Manchester United merchandise and the ultimate reward: an all-expenses-paid trip for two to Old Trafford, proudly representing the passion, loyalty, and roar of Malaysia’s Red Devils fans.
To participate, fans simply need to visit the Roar United microsite, submit their nominee’s name and contact details, along with a short personal story – whether it’s about how they were first introduced to Manchester United or a cherished Red Devils memory they hold dear.
Tiger Beer will also be popping up at selected bars in Malaysia this November, inviting fans to feature their stories in the Roar United Archive and take on football-themed challenges to stand to win exclusive Tiger x Manchester United merchandise. With the football season in full swing, Tiger Beer continues to rally fans to celebrate louder than ever, cementing its role in uniting communities through the power of football.
“Tiger Beer has always been about uncaging passion, to be bold, loud, and unafraid. Football is where that spirit comes alive, fuelled by connection, and the collective roar of fans that refuses to be silenced,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia. “We are proud to give Manchester United fans in Malaysia the opportunity to make their voices heard at Old Trafford. Together Roars Louder is our belief that when fans unite over football and Tiger Beer, the moments created become unforgettable – and live on forever,” she added.
Promotions and Giveaways
Tiger Beer is turning up the excitement with nationwide promotions running from now to 30th November 2025, offering consumers the opportunity to redeem exclusive Tiger X Manchester United merchandise (available while stocks last).
Participating coffee shops and food courts (From now – 15th November 2025):
In Peninsular Malaysia, consumers who purchase big bottles of Tiger Beer stand to win one of 500 Tiger X Manchester United Luggage or 7000 Tiger X Manchester United Duffel Bags by checking under the bottle caps for the designated image/logo. Over in East Malaysia, consumers who purchase two big bottles of Tiger Beer and one big bottle of Tiger Crystal may redeem a free exclusive Tiger X Manchester United Drawstring Bag.
Participating bars, pubs, hypermarkets, supermarkets, convenience stores 99 SpeedMart and digital marketplace (From now – 30th November 2025):
Consumers who purchase Tiger Beer, Tiger Crystal, or Tiger Soju Flavoured Lager can submit their entries to win amazing prizes, with up to 6 Grand Prize winners receiving an exclusive trip for 2 to Manchester and up to 5000 Tiger X Manchester United Goodie Bags containing merchandise such as drawstring bags, bottles, caps, luggage tags, keychains, and footballs up for grabs.
All promotions and prizes are subject to T&Cs and available while stocks last. Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.
For more information on Tiger Beer, the campaign, and the promotion mechanics, please visit:
Road to United: https://uncage.tigerbeer.com/
Facebook: https://www.facebook.com/TigerBeerMY
Instagram: https://www.instagram.com/tigerbeermy/
