Coach’s modern steakhouse marries its New York City heritage with the vibrant energy of Asia’s culinary capital
SINGAPORE, October 28, 2025 – This Friday, October 31, Coach opens The Coach Restaurant Singapore at Jewel Changi Airport, an exciting evolution of the brand’s continuing investment in hospitality. Inspired by Coach’s vision of Expressive Luxury and its goal to connect with consumers through experiences beyond products, the restaurant is the latest in a series of food and beverage offerings the brand has unveiled around the globe. With this opening, Singapore now becomes a global showcase for the house’s newest expression of lifestyle offerings, hosting both the The Coach Coffee Shop and The Coach Restaurant, as well as a newly renovated retail destination capturing Coach’s vision of community, customization, and authentic self-expression.
“As we continue to explore new ways to connect with our customers beyond the traditional retail experience, The Coach Restaurant represents a bold expression of our brand’s creativity and craftsmanship through culinary tastes,” said Todd Kahn, CEO and Brand President of Coach. “Every detail, from the placemats and aprons to the porterhouse steak, has been thoughtfully designed with the Coach culture in mind. Today’s consumer, especially Gen Z, craves experiences that are authentic, immersive, and culturally relevant. Our goal is always to meet them where they are, in ways that feel fresh and unmistakably Coach.”
Part of Coach’s distinctive world of bespoke and immersive lifestyle experiences that blend fashion, culture, and community, The Coach Restaurant Singapore is designed with the spirit of Coach’s hometown in mind, transforming Jewel Changi Airport into a stage for New York City spirit. Overlooking Jewel’s iconic Rain Vortex, the space blends striking architectural gestures with signature Coach details, creating an atmosphere that is both dynamic and memorable.
Guests are welcomed into a 56-seat dining room anchored by a curved ceiling and warm archival hues, including a 10-seat bar and 10-seat chef’s counter offering intimate views of the open kitchen, with elevated grills that draw guests into the theatre and craft of woodfire cooking.
Every corner speaks to Coach’s heritage as the original American house of leather. Menu covers, napkin cuffs, placemats, and aprons have been crafted with glovetanned leather, and design details echo the brand’s iconic leather codes, including plateware inspired by Coach collections. Architectural highlights juxtapose natural and industrial materials—bronze mirror walls and poured terrazzo floors reference Coach’s heritage, while tropical wood louvers nod to Southeast Asia.
Paying homage to the brand’s hometown, the restaurant features cozy leather nooks and a full-size iconic yellow taxi cab suspended overhead, creating an inviting and intimate setting that’s unmistakably New York City.
“With The Coach Restaurant in Singapore, we are reimagining the classic New York City steakhouse through the lens of today, creating our boldest culinary experience yet. Singapore is renowned for its dynamic food culture and global community, making it the natural choice to host our hospitality concepts. Here, we invite guests to gather, celebrate, and experience Coach in a way that feels both timeless and new,” said Marcus Sanders, Vice President of Global Food & Beverage at Coach.
At the heart of The Coach Restaurant Singapore is its open woodfire kitchen, offering a welcoming and vibrant dining experience. The menu celebrates iconic steakhouse classics infused with the brand’s signature creativity.
The kitchen is helmed by Head Chef Kurt Sombero, whose extensive experience includes woodfire restaurants Burnt Ends and Meatsmith Little India, underscoring the brand’s commitment to delivering culinary excellence on a global stage.
The Raw Bar sets the tone with freshly shucked American oysters, jumbo shrimp cocktail and indulgent signatures like the caviar-topped Black and White Bagel—a playful nod to New York City’s iconic black and white cookie. Bar Bites include Maryland-Style Crab Cakes spiced with classic Old Bay seasoning, creamy Penne alla Vodka, and a crisp baby gem Caesar Salad.
The restaurant offers USDA Prime cuts and prized Japanese Satsuma Wagyu A5, each served with roasted garlic, and pats of butter shaped in the brand’s Signature ‘C’. The porterhouse—an iconic New York City steakhouse cut—stands out as the ultimate indulgence, prized for its bold, robust flavor and generous size, perfect for sharing. Also from the woodfire grill, guests can also enjoy Dover Sole with citrus caper brown butter, Lemon Thyme Roasted Chicken, and Maine Lobster seared over open flames and finished with black pepper hollandaise.
Reflecting the spirit of New York City, the restaurant also offers unique Street Eats with New York Citystyle pizza slices, hot dogs, and the Coach Cheeseburger to complement its dining offerings. Lastly, the Dessert menu includes a towering 20-layer Chocolate Cake with rich dark chocolate ganache and caramel, PB&J Baked Alaska, classic New York Cheesecake, and soft-serve sundaes.
A 100-bottle all-American wine list and inventive cocktail program round out the menu, creating a dining experience that is full of character. The wine list is curated by Head Sommelier Jane Yoon, bringing her fresh perspective on new stories of craftsmanship and character as shared through the glass.
Connected to the Coach store at Jewel Changi Airport, the Coach Restaurant continues the brand’s story under one roof, inviting guests to experience the world of Coach by both discovering collections and enjoying a memorable meal.
Opening on 31 October 2025, The Coach Restaurant Singapore is located at Jewel Changi Airport, 78 Airport Boulevard, #01-207, Singapore 819666 and open for lunch and dinner from 11:30am – 10pm, seven days a week.
