- 10,000 bookings in 5 days — that’s 2,000/day, 83/hour, 1 every 43 seconds. Malaysia’s most iconic sedan continues to capture the hearts of drivers with its all-new features and engineering excellence.
- Customer deliveries will begin immediately after the official launch.
Subang Jaya, 18 November 2025 – Malaysians have once again shown their love for the nation’s most iconic car as the All-New Saga records an impressive 10,000 bookings in just five days since tentative price was announced and order taking began on 10 November.
This extraordinary demand translates to 2,000 bookings per day, 83 every hour, or one new booking every 43 seconds — underscoring Malaysians’ continued confidence in PROTON’s latest evolution of its beloved sedan, which combines Impressive Performance, Comprehensive Safety, Optimised Intelligence, and Next-Gen Styling — making it the best value-for-money in town.
“The All-New Saga is more than just a car; it’s a symbol of national progress, reimagined for a new generation. To receive 10,000 bookings in only five days is both humbling and inspiring, and we thank Malaysians for their trust and support,” said Dato’ Ir. Abdul Rashid Musa, Deputy Chief Executive Officer, PROTON.
“To ensure that customers can experience the All-New Saga as soon as possible, our production team in Tanjong Malim has been working diligently to ramp up supply, with vehicle deliveries set to begin immediately after the official launch,” he added.
Next-Level Features, Unmatched Value
Developed on PROTON’s new Advanced Modular Architecture (AMA), the All-New Saga represents the company’s next step in Malaysian-led design, engineering, and validation, supported by PROTON’s growing R&D capabilities. With full ownership of its intellectual property and a bold new direction in intelligent mobility, the All-New Saga demonstrates how far Malaysian automotive engineering has evolved — from a symbol of national pride to a global contender.
Featuring the new i-GT 1.5L engine paired with a smooth and fuel-efficient Continuously Variable Transmission (CVT), the All-New Saga continues PROTON’s tradition of refined performance tailored for everyday driving. Safety has also been significantly enhanced with nine Advanced Driver Assistance Systems (ADAS) and six airbags, ensuring comprehensive protection and greater driving confidence. Inside, the new 16-inch Integrated Dual Screen with wireless Apple CarPlay and Android Auto underscores PROTON’s commitment to smart, connected mobility. Completing the experience is a refreshed design that blends timeless Saga identity with modern sophistication, complemented by Sulaman Songket-inspired detailing that celebrates Malaysia’s rich cultural heritage.
Despite all these significant upgrades, the All-New Saga stays true to what Malaysians love most — exceptional value. With an indicative price range between RM40,000 and RM50,000, it offers performance, technology, and safety at this price points, all within everyone’s reach.
IKONIK TOGETHER-GATHER Brings the All-New Saga to the People
To celebrate the overwhelming response, the All-New Saga is making it ways to popular local food spots with IKONIK TOGETHER-GATHER. Following its first stops at Tapak Urban Street Dining, KLCC and Tebing, Bandar Dato’ Onn, Johor on 15 to 16 November 2025, IKONIK TOGETHER-GATHER will continue at Tapak Gravitas Jalan Baru, Penang and CarBoot Sale Taman Kerang, Kuantan from 21 to 23 November. This gives Malaysians the chance to get up close and personal with the All-New Saga ahead of its official launch.
Blending food, music, lifestyle, and community experiences, IKONIK TOGETHER-GATHER reflect how the Saga continues to evolve alongside the people who made it an icon, featuring fun activities, live engagements, and exciting giveaways for everyone to enjoy.
Book Now to Enjoy Exclusive Early Bird Offers!
With 10,000 bookings already secured, only 10,000 more customers remain eligible for Early Booking Offers. These offers apply to bookings made until the official launch day and with complete vehicle registration by 31 December 2025.
With units ready to be delivered immediately after the launch, customers are encouraged to book early to enjoy these limited time offers:
- 1-Year Free Service or 20,000 KM, whichever comes first (inclusive of labour and service parts)
- Limited Edition All-New Saga Touch ‘n Go Card
*Terms and conditions apply
The All-New Saga proudly carries the spirit of a nation — created by Malaysians, for Malaysians, and ready to stand on the global stage. With 10,000 bookings in just five days, it’s clear that this new chapter of the Saga continues to inspire connection, pride and confidence among drivers nationwide.
To learn more or to place a booking for Malaysia’s most iconic sedan, visit any PROTON authorised outlet nationwide. Don’t forget to follow Proton Cars Official on all major social media platforms for the latest updates, promotions, and exciting activities related to the All-New Saga.
