After an epic Roar United Showdown, the winners are uncaged, earning the once-in-a-lifetime honour of delivering the voices and stories of Malaysia’s Manchester United supporters to Old Trafford.
KUALA LUMPUR, 5 DECEMBER 2025 – The roar of Malaysia’s Manchester United fans reached new heights as Tiger Beer Malaysia brought supporters together for the Roar United finale, where ten finalist pairings went head-to-head in the ultimate Red Devils showdown for the honour of delivering the Roar United Archive to the Manchester United Museum at Old Trafford, where it will be showcased.
Built from close to 500 passionate submissions, the Roar United Archive is the first and only collection of stories capturing the voices of Malaysia’s Red Devils. Unveiled for the very first time at the event, it will soon embark on a 6,000-mile journey to its rightful place in the Theatre of Dreams – carried personally by the winners.
The night celebrated not just football, but the powerful bond that connects fans across generations. Each finalist shared how their love for the club was sparked by family or close friends, with moments spent cheering together at home and celebrating victories. These heartfelt narratives of family traditions, lifelong friendships, and shared match-day memories earned them a coveted spot in the top ten finalist pairings, reflecting the enduring loyalty of Red Devils fans in Malaysia.
As the trivia rounds intensified, the atmosphere surged with excitement. The crowd at the viewing zone cheered alongside the finalists as they tackled questions about legendary players, historic victories, and iconic moments that shaped Manchester United’s legacy – turning the showdown into a truly immersive celebration of Malaysia’s Red Devils fandom. In the end, Bon Lee Ngee and Loh Shao Wei emerged as Malaysia’s Roar United winners, earning the honour of delivering the Roar United Archive to the Manchester United Museum.
“We are still wrapping our heads around this, the win feels surreal. We came in with zero expectations, and now, we are about to live a dream we have carried since day one. Old Trafford always felt out of reach, but now it’s real. Thank you, Tiger Beer, for giving us the confidence to dream bigger and bolder. We’re proud to carry the passion of Malaysia’s Red Devils fans all the way to the Manchester United Museum,” said Bon and Loh.
“We wanted to give Malaysia’s Manchester United supporters a meaningful platform to share their voices and the stories that define their connection to the club. What we saw tonight was the true spirit of Tiger Beer – fans coming together to uncage their passion, pride, and that unmistakable energy that unites Red Devils everywhere. These are the moments that roar, and we’re proud that our winners will bring this shared spirit from our supporters here to the Manchester United Museum,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia.
As the official beer partner of Manchester United, Tiger Beer celebrates the unifying power of football and the shared devotion that transcends generations. With Roar United, Tiger Beer honours the passion of Malaysia’s Manchester United supporters by creating meaningful moments for fans to connect, celebrate, and share their stories together – because Together Roars Louder. Uncage Your Tiger.
Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.
For more information on Tiger Beer, the campaign, and the promotion mechanics, please visit:
Road to United: https://uncage.tigerbeer.com/
Facebook: https://www.facebook.com/TigerBeerMY
Instagram: https://www.instagram.com/tigerbeermy/
Shopee: Heineken Official Store
