Second year of SAFI’s initiative supports 25 outstanding female students in their pursuit of education and leadership
KUALA LUMPUR, 19 December 2025 – SAFI, Malaysia’s No.1 halal beauty brand, announced the recipients of its second annual Biasiswa Siswi SAFI Scholarship Programme, distributing up to RM1,000,000* in educational funding to 25 exceptional Malaysian female students. Each recipient is set to receive financial support of up to RM40,000* to pursue higher education at public universities (IPTA).
The programme was established with the understanding that countless talented Malaysian women face significant barriers including financial constraints, family responsibilities, and societal expectations that could interfere with their academic aspirations. Through the Biasiswa Siswi SAFI Scholarship Programme, SAFI reaffirms its commitment in ensuring that deserving students are not held back from pursuing their educational goals. This year’s programme received over 20,700 applications—approximately 21 times more than the previous year—underscoring the substantial and growing need for educational support among Malaysian women.
“SAFI believes that true beauty extends beyond what meets the eye – it emerges from confidence, knowledge, and the opportunities that shape a woman’s future. We are dedicated to women’s development because we’ve seen time and time again that when a woman is empowered with opportunity, she doesn’t merely transform her own life. She uplifts her entire family and community,” said Kazlina Mohd Kassim, SAFI Brands and Insights Specialist. “Seeing these young women achieve their dreams makes every effort worthwhile. The Biasiswa Siswi SAFI Scholarship is about more than providing financial assistance, it’s about investing in potential and creating pathways where none existed before. Each of these 25 recipients has shown extraordinary resilience and ambition. They’ve proven they have what it takes to succeed, and we are proud to stand beside them as they write the next chapter of their stories.”
Following the programme’s launch in March 2025 through SAFI’s emotionally resonant Raya film, thousands of applications were received from eligible Malaysian female students aged 18 to 25 with a minimum CGPA of 3.0. Initial applications were thoroughly reviewed for eligibility and alignment with SAFI’s mission to empower and inspire young women. Shortlisted candidates were then invited to submit self-introduction videos elaborating on their motivations, aspirations, and why they deserved this scholarship. The top 40 finalists then participated in a comprehensive online bootcamp designed to evaluate personality, communication skills, leadership qualities, resourcefulness, and critical thinking. From this exceptional group, 25 outstanding scholars were selected as this year’s recipients. Today, SAFI is not merely announcing scholarship awardees, but celebrating the realisation of 25 young Malaysian women’s aspirations—reflecting the brand’s commitment to giving back to the community that has trusted SAFI as Malaysia’s No. 1 halal beauty brand for over 35 years, by reinvesting in the future of the next generation of women.
This year’s recipients are:
- Alya Maisarah Binti Zaharin – Universiti Teknologi MARA
- Annis Natassha Binti Baharudin – Universiti Malaysia Terengganu
- Dinie Safiah Binti Shahren Anuwar – Universiti Kebangsaan Malaysia
- Fatin Nuralya Binti Mohamad – Universiti Malaysia Perlis
- Maisarah Solehah Binti Mohd Shukri – Universiti Tun Hussein Onn Malaysia
- Nadia Natasha Binti Adnan – Universiti Tun Hussein Onn Malaysia
- Nadiah Husna Binti Hasim – Universiti Teknikal Malaysia Melaka
- Natasha Nabila Binti Osman – Universiti Sains Islam Malaysia
- Nik Najjwa Najaq Binti Nik Rusmadi – Universiti Pendidikan Sultan Idris
- Nur Afrina Binti Nur’adzan Fadzil Akbar – Universiti Sains Malaysia
- Nur Aina Natasya Binti Hamzah – Universiti Putra Malaysia
- Nur Aliah Binti Ahmad Rudin – Universiti Pendidikan Sultan Idris
- Nur Anis Suraya Binti Mohd Dom – Universiti Malaya
- Nur Izatul Syahira Binti Mat Alias – Universiti Utara Malaysia
- Nur Maisarah Binti Noor Azhar Shah – International Islamic University Malaysia
- Nur Qaidatul Anira Binti Abdullah Suwandy – Universiti Malaysia Sarawak
- Nurin Syazani Binti Mohammad Shahray – Universiti Teknologi MARA
- Nurrasyidah Binti Mohd – Universiti Kebangsaan Malaysia
- Nurul Aishah Binti Abdul Kadir – Universiti Putra Malaysia
- Nurul Asyiqin Salimi Binti Mohd Zaki – Universiti Putra Malaysia
- Nurul Iffah Amirah Binti Ali – Universiti Putra Malaysia
- Raja Nordania Azyan Binti Raja Nor Azmi – Universiti Sains Islam Malaysia
- Suwaibatul Aslamiyah Binti Johari – Universiti Teknologi MARA
- Syarfa Aliah Binti Syaiful Azhar – Universiti Pendidikan Sultan Idris
- Ummul Khumaira Nadriesya Bt Rozman – Universiti Teknologi MARA
“This scholarship means everything to my family and me. The financial relief will allow me to pursue my goal of pursuing higher education and has also stood as validation that our dreams matter, that the potential of young Malaysian women is recognised,” shared Nur Qaidatul Anira Binti Abdullah Suwandy from University Malaysia Sarawak. “Thanks to the Biasiswa Siswi SAFI Scholarship Programme, I can now fully concentrate on my studies without the burden of financial stress. I am determined to make the most of this incredible opportunity.”
What distinguishes the Biasiswa Siswi SAFI Scholarship Programme is its holistic and student-centric approach to empowerment. Unlike student loans, the scholarship does not require repayment, ensuring recipients graduate without financial burden or long-term stress. Scholars are also not contractually bound to SAFI after graduation; instead, they are supported through value-added career development opportunities such as internships and priority consideration for SAFI’s Management Trainee Programme—allowing them to focus fully on building their futures with confidence and independence.
To maximise reach and accessibility, SAFI conducted extensive on-ground engagement throughout April and May 2025 with two-day roadshows at five major universities and single-day activations at 15 additional campuses spanning from the Klang Valley to Perlis and Sabah. The outreach initiative culminated in the SAFI Raya Roadshow, further amplifying programme awareness amongst prospective applicants.
“The response has been extraordinary and deeply moving,” added Kazlina. “Every application represents young women with aspirations, challenges, and admirable ambition. Whilst we could only award 25 recipients this year, we are committed to expanding our impact and reaching even more deserving students in the years ahead.
*Terms and Conditions apply.
