PT Nutrifood Indonesia’s HiLo brand is strengthening its protein beverage portfolio with four new launches and reformulations. The HiLo Chocofit Chocolate Flavoured Milk now delivers 14g of protein per serving (190ml), up from 12g, while reducing sugar content to 5g of sucrose from the previous 9g. Notably, these improvements come without any price increase. The drink also has 500mg collagen and 43mg L-carnitine per serving.
Building on this reformulation, the brand has also recently introduced the new HiLo Protein UHT Berryfit flavour, which offers 12g of protein per serving along with 500mg of collagen and 49mg of L‑carnitine, further expanding its functional protein beverage range.
In addition, the HiLo brand has introduced the HiLo Active 22 Protein Berry Fit Shake, formulated to deliver 22g of protein, 2,000mg of collagen, and 550mg of calcium per serving. This innovative beverage is designed to support muscle development, promote bone strength, and enhance the health of skin and joints. Enriched with whey protein, 12 essential vitamins and minerals and L‑Carnitine to aid fat metabolism, it represents a balanced approach to fitness and wellness. The product contains no added sugar, features reduced fat content, and provides only 130 calories per serving.
HiLo has entered the clear protein trend with the launch of HiLo Clear Protein Powder Refresh Hydration Peach Water. The newly introduced Clear Whey offers a refreshing, light alternative, ideal for those who prefer beverages without a milk flavour. Each serving provides 20g of Whey Protein Isolate to support muscle recovery and daily activity, along with 2,000mg of collagen for healthy skin and joints, and a source of calcium to strengthen bones.
The formulation is enriched with 10 essential vitamins, 4,994mg of BCAAs per serving, and contains zero lactose, reduced sugar, and low fat. Certified Halal and approved by BPOM, this innovation delivers a premium, health‑focused protein solution.
Brands are enhancing their protein content and broadening protein‑rich offerings, including ventures into clear protein.
