Vitamilk has recently launched two high‑protein soy milk variants—Black Sesame Soy Milk and Original Soy Milk—in the Thai market. With this latest introduction, the brand is capitalising on the growing high‑protein trend.
As competition intensifies in the high‑protein segment between plant‑based and animal‑based sources, educating consumers on their benefits is essential to building trust.
The brand highlights the benefits of isolate soy protein, which is derived from soybeans and refined to over 90% purity claiming it is easily digested and absorbed within 30 minutes, making it a quick source of energy. In addition, it is lactose‑free and cholesterol‑free, making it suitable for health‑conscious individuals.
By contrast, concentrate whey protein from cow’s milk contains 70–80% protein. It digests more slowly, taking up to 90 minutes, and retains carbohydrates and fats. This makes whey protein better suited for sustained energy and muscle bulking.
Vitamilk High Protein Soymilk is strategically positioned to appeal to fitness‑oriented consumers, with brand communications tailored specifically to this audience.
Beyond its high protein content, this product also provides Omega‑3, Omega‑6, Omega‑9, and BCAAs. The Vitamilk High‑Protein Black Sesame Soy Milk contains 1% added sugar, while the Vitamilk High‑Protein Original Soy Milk contains 2% added sugar. Both have a lower sugar content compared to other Vitamilk soy milk beverages.
In a further move, Vitamilk has expanded its flagship soy milk range with indulgent new flavors, the latest being Golden Caramel. This launch follows the recent introduction of the Brown Sugar Taiwanese Tea Flavored Milk Drink, building on the brand’s momentum in flavour innovation.
