The award-winning brand introduces its premium Hunan dishes to Malaysians, with a latest outlet in Paradigm Mall, Johor Bahru
JOHOR BAHRU, 23 December 2025 – Award-winning Hunan cuisine brand, Xiang Xiang Hunan Cuisine, has offi cially entered Malaysia, bringing its bold, aromatic flavours to local tastebuds. After 16 successful years establishing its 21 outlets in Singapore, the brand is now introducing its top-quality ingredients and masterful craftsmanship to Malaysia, serving fresh, premium stir-fried dishes tailored for the Malaysian palate.
Since 2009, Singapore’s home-grown brand, Xiang Xiang Hunan Cuisine, has steadily grown into a well-loved brand recognised for its flavour-rich dishes and thoughtful approach to cooking. Its expansion into Malaysia aims to present the same adored dishes with a local twist to capture the hearts of Malaysian diners. In 2025 alone, Xiang Xiang Hunan Cuisine opened four outlets across the country, namely at Gurney Plaza, Penang in June 2025; Sunway Carnival Mall, Penang in July 2025; Aeon Mall Bukit Indah, Johor in August 2025; and Paradigm Mall, Johor in November 2025.
Dine in nature at Xiang Xiang Hunan Cuisine’s Latest Paradigm Mall Outlet
Xiang Xiang Hunan Cuisine recently brought its signature Hunan flavours to even more diners in Johor Bahru with the opening of its newest outlet at Paradigm Mall (Level 2, Unit #02-45). The new store marks the brand’s second location in the city and fourth in the country, offering Malaysians another opportunity to experience delectable Hunan dishes crafted with premium ingredients and cooked to order.
The Paradigm Mall outlet features a mountain-and-forest chic interior, with earthy wood tones, lush greenery, and subtle touches inspired by Hunan’s scenic landscapes. With 41 tables seating up to 110 guests, the restaurant offers a spacious and welcoming environment for family meals, group gatherings, or casual dining with friends.
Roasted Chilli and Century Egg with Mashed Eggplant 烧辣椒皮蛋擂茄子Diners can look forward to signature Hunan dishes made fresh to order that capture the essence of the cuisine through carefully balanced fl avours. Signature dishes include the Hunan Stir Fried Pork, a fragrant, fiery classic with tender pork, premium chillies, and Yunnan white fungus; which has been refi ned over more than 10 iterations to achieve its classic flavour. Other signature dishes are the Golden Broth Sour & Spicy Fish, which serves delicate fish in a tangy lemon-spiced broth with silky tofu and enoki mushrooms, while the Dual Pepper Antler Mushroom Chicken delivers a punchy, spice-forward stir fry of tender chicken and earthy antler mushrooms, perfect for sharing with family and friends. As part of Xiang Xiang’s signature service, the brand offers unlimited snacks and ice cream as well as extending its guarantee for unconditional returns and exchanges for any quality issues with dishes.
Golden Broth Sour & Spicy Fish 金汤酸菜鱼Turning Up the Heat at Paradigm Mall with New Dishes
Xiang Xiang Hunan Cuisine also introduced a selection of new and exciting dishes at its Paradigm Mall outlet, showcasing a variety of its flavourful stir-fries.
- Stir-Fried Tender Chicken with Old Ginger 老姜炒嫩鸡 (RM43.90) features hand-selected chicken cut into bite-sized pieces and wok-tossed with crisp slices of mature ginger in a savoury, aromatic sauce.
- Fresh Chilli Bullfrog with Chicken Claws 鲜椒凤爪烧牛蛙 (RM63.90) combines lean bullfrog and collagen-rich chicken claws in a rich, spicy sauce that balances heat with the natural essence of the ingredients.
- Fresh Chilli Spicy Prawns 鲜椒香辣虾 (RM55.90) showcases succulent tiger prawns stir-fried with fresh red chili, highlighting the freshness and texture of the seafood while providing a perfectly balanced, spicy kick.
Xiang Xiang Hunan Cuisine Outlets in Malaysia
Penang
- Gurney Plaza, Lot 6F-12/13/14, 10250 Georgetown
- Sunway Carnival Mall, Lot 1F-51 & 52, 13700 Perai
Johor Bahru
- Aeon Mall Bukit Indah, Lot G15, 81200 Johor Bahru
- Paradigm Mall, Lot 4F-23A & 25, 81200 Johor Bahru
All outlets are open daily from 11am to 10pm.
ABOUT XIANG XIANG HUNAN CUISINE
First incepted in 2009 along Mosque Street, Singapore, Xiang Xiang has since grown from strength to strength with a total of 21 branches across Singapore, serving over 2.5 million customers annually with its array of flavourful Hunan dishes, while an impressive 85% of its customers have become loyal fans. In 2025, Xiang Xiang Hunan Cuisine expanded into Malaysia with four outlets across Johor Bahru and Penang.
Xiang Xiang specialises in using top-quality ingredients and masterful craftsmanship, serving small stir-fries, prepared fresh upon order. Among the restaurant’s many standout dishes is the Hunan Stir-Fried Pork, a signature dish that has been refined over the years, selling around 500,000 portions annually. In its pursuit of culinary excellence, the restaurant continuously sources the best produce from around the world, from premium chilli peppers to the fi nest meats.
In recognition of its outstanding contributions to Singapore’s dining scene, Xiang Xiang was bestowed two awards at the Singapore Prestige Brand Award in 2024, namely the SPBA – Established Brands 2024 award and SPBA – Most Popular Established Brand 2024 award. The brand was also honoured during the RAS Epicurean Star Awards Singapore in 2025, receiving awards including Best Chain Restaurant, The People’s Choice Award Winner, and Best Eastern Asian Restaurant; further cementing its reputation as a leading name in regional dining.
