Nestlé Indonesia has entered the collagen milk trend with the launch of Bear Brand Collagen + Vitamin C. The company’s move into this category highlights strong consumer demand for functional milk that offers beauty benefits. The debut follows the success of Mayora Indah’s Collagena sterilised milk, endorsed by South Korean actress Song Hye Kyo.
Collagena provides 1,000mg of collagen along with vitamin A, whereas Bear Brand Collagen + Vitamin C delivers 1,089mg of collagen paired with vitamin C to enhance collagen absorption. Both vitamin C and vitamin A can help support collagen function, but in different ways. Vitamin C directly boosts collagen production, while Vitamin A supports the environment where collagen can function optimally.
