The Flavours of New Year Start From The Heart: MAGGI® Celebrates the Cooks Behind Every Reunion Table

From the MAGGI^® Wheel of Flavours to a RM500,000 prize pool, MAGGI^® helps the next generation carry reunion flavours forward in every home

Kuala Lumpur, January 20, 2026 – This Chinese New Year, MAGGI^® pays tribute to the hands, hearts and stories behind every reunion table – especially the home cooks taking on the meaningful task of preparing festive dishes for family and loved ones. As more young Malaysians step into hosting roles for the first time, juggling work, expectations and the pressure to “get it right,” MAGGI^® is here to support them with practical tools, flavour solutions and cooking guidance that make festive cooking feel joyful rather than overwhelming.

Across many Malaysian Chinese homes, something special is happening in the kitchen. Sons, daughters, newlyweds and young families who once only laid the table are now tying on aprons and stepping up to cook the reunion meal, often for the very first time. Recreating the “right” flavours, balancing tradition with modern ways of cooking, and accommodating different preferences can be daunting. This year, MAGGI^® stands beside these new-generation cooks as a trusted ally, offering guided recipes, planning tools and trusted flavour bases to help them recreate the familiar tastes of reunion and carry family traditions forward with confidence, in their own way. And as the apron changes hands,  MAGGI^® encourages families to embrace the evolution, knowing the love behind the meal stays the same.

“Taking charge of the reunion table for the first time is both an honour and a responsibility,” said Ms. Ivy Tan Link Cheh, Business Executive Officer of MAGGI^®. “You want the dishes to taste familiar, yet reflect your own touch. Our role is to walk with you on that journey  with recipes, tools and trusted flavour bases so you can prepare meaningful meals with ease and confidence.”

Introducing the MAGGI^® Wheel of Flavours

At the heart of this support is the MAGGI^® Wheel of Flavours, an interactive experience featuring Chinese New Year dishes crafted to inspire home cooks preparing their festive spreads. Not sure what to cook for CNY? The Wheel of Flavours guides you to dishes that bring joy, luck, and togetherness to your reunion table, with recipes developed in collaboration with MAGGI^® cooks. Each recipe brings a blessing to your table, crafted to nourish both body and spirit: 

1. Prosperity: Guided by blessings and good fortune, these dishes carry indulgent, full-bodied flavours.
   1. MAGGI^® Auspicious Ginger Steamed Fish
   2. MAGGI^® Prosperity Reunion Pot
2. Health: Inspired by the blessing of vitality, these dishes celebrate nourishment in its most comforting form.
   1. MAGGI^® Prosperity Spring Chicken Coconut Soup
   2. MAGGI^® Triple-Treasure Steamed Luffa Gourd
3. Abundance: Rooted in the blessing of generosity, these spreads capture the joy of plenty with hearty flavours.
   1. MAGGI^® Abundant Bliss Prawn Rolls
   2. MAGGI^® Abundant Golden Chestnut Chicken
4. Happiness: Guided by the blessings of joy and harmony, these dishes are created to bring people closer, sparking stories and laughter.
   1. MAGGI^® Eternal Joy Yee Sang
   2. MAGGI^® Joyful Reunion Dumpling Soup

Across these recipes, key MAGGI^® products such as MAGGI^® Oyster Sauce, MAGGI^® Chicken Stock Cube, MAGGI^® Concentrated Chicken Stock and MAGGI^® Syiok Cili Ala Kampung help elevate taste while keeping preparation convenient for busy hosts. Each recipe comes with step-by-step guidance that pairs seamlessly with MyMenu IQ, helping cooks plan balanced, complete menus for their gatherings. Designed as a practical source of inspiration, the Wheels of Flavours offers approachable, festive recipes for both seasoned cooks and first-time hosts exploring Chinese New Year cooking at their own pace.

Festive Rewards With the “Riang Raya Bersama MAGGI^®” CNY Edition

To thank and reward loyal MAGGI^® consumers this festive season, MAGGI^®  is inviting Malaysians to participate in the “Riang Raya Bersama MAGGI^®” Chinese New Year edition contest, offering prizes worth over RM500,000.  Running from 1 January to 19 April 2026, the contest carries through the Chinese New Year period into Ramadan and Raya. With every RM10 purchase of any MAGGI^® products, consumers stand a chance to win:

• 2 x New Proton X50
• 16 x exclusive 999.9 Fine Gold MAGGI^® product-inspired pieces worth RM8,000 each and
• 2,507 x e-wallet rewards worth RM88 each.

For households already stocking up on staples for home-cooked festive spreads, each shopping trip becomes an opportunity to start the new year on a more prosperous note. From large family reunions to intimate gatherings, MAGGI^® continues to be a familiar presence in Malaysian kitchens during Chinese New Year. By focusing on the people who cook, and giving them both practical support and heartfelt recognition, MAGGI^® hopes to help more families enjoy joyful, confident and meaningful celebrations around the table. Because in every home, the flavours of New Year are created by the people who cook – and MAGGI^® is there to make the journey a little easier. The flavours of New Year starts from the heart.