Now available in Thailand, Muek Gee Mong konjac snacks expand the presence of this Chinese-originated delicacy in the country’s snack scene. Muek Gee Mong konjac snacks are available in two flavours: Mala and Hot & Spicy.
Interestingly, Muek Gee Mong is a PepsiCo product, imported by Pepsi-Cola (Thai) Trading, marking PepsiCo’s entry into Thailand’s fast-growing konjac snack segment.
The popularity of konjac snacks lies in their versatility — they can be enjoyed on their own while watching a series or paired with dishes. With virtually zero calories and bold, spicy flavours, they perfectly align with Thai consumer preferences.
Distribution will be critical, and brands that can maximise their reach across multiple touchpoints will be best positioned to introduce consumers to the taste. For now, local Sunsu holds the advantage as the first mover in this segment.
