CP ALL Public Company Limited, the operator of 7‑Eleven and ALL Café in Thailand, has stepped in to support coconut farmers facing an oversupply in the country’s fragrant coconut industry. The company purchases coconuts and collaborates with major suppliers, small businesses, and SMEs to develop a diverse range of products and menu items, which are then sold across 7‑Eleven stores nationwide, according to Brand Inside Asia.
Thailand’s fragrant coconut industry has experienced robust growth in production, with output rising nearly 50% between 2021 and 2025. Around 70% of the country’s fragrant coconuts are exported, with China accounting for 80% of those shipments. However, Thailand’s share of the Chinese market has been steadily declining, reaching 48% in 2025 from 74% in 2023. The resulting oversupply has driven farmgate prices downward, and coconut growers have accused Chinese‑linked buying centers of further depressing prices.
CP ALL is helping to absorb the oversupply of coconuts by developing more than 40 coconut-based products including bakery, beverages and desserts. 7-Eleven uses more than 1 million Thai coconuts a month.
The new All Café’s Coconut Americano is packed with coconut meat, perfectly paired with coffee. Priced at THB 65, the drink is now available at 7-Eleven.
