Family-friendly pop-up features transport-themed photo spots, activity booths,
collectibles and in-game rewards
SINGAPORE, 9 June 2026 – From 15 June to 5 July 2026, SimplyGo Adventure Quest will come to life at Bugis+ with a family-friendly pop-up that turns Singapore’s public transport network into a real-world adventure.
To be held at Bugis+ Level 2 Atrium, the interactive pop-up invites families, students and
commuters to step into a transport-themed experience inspired by Singapore’s iconic bus and MRT culture — complete with photo spots, activity booths, exclusive collectibles and in-game rewards.
The pop-up is part of SimplyGo Adventure Quest, an in-app digital board game that encourages commuters to earn rewards by taking public transport, making SGQR payments at retail points and completing missions across Singapore.
At the SimplyGo Adventure Quest pop-up, visitors can:
- Snap photos at transport-themed installations inspired by Singapore’s bus and MRT
network - Redeem exclusive in-game prizes and collectibles
- Collect a bonus digital stamp within the game
- Participate in interactive activity booths
- Shop public transport-themed and Mr. Merlion & Friends merchandise
The wider campaign also features islandwide digital stamp hunts across SimplyGo Ticket Offices and Ticketing Service Centres, encouraging commuters to explore Singapore while unlocking rewards along the way.
Exclusive collectibles include limited-edition plushies, keychains, sticker packs, coasters and fridge magnets featuring Mr. Merlion & Friends. Players can also unlock cashback rewards and merchant vouchers through the game.
EVENT DETAILS
SimplyGo Adventure Quest Pop-Up
Dates: 15 June – 5 July 2026
Time: 11am – 10pm daily
Venue: Bugis+ Level 2 Atrium
Please visit https://www.simplygo.com.sg/adventure-quest/ for more information and click here for the relevant campaign images.
