ZUS Coffee has officially launched its Fresh Brew Tea Series in Malaysia, brewed from 100% premium tea leaves to deliver richer, layered flavours. This marks a strategic pivot beyond coffee — offering more variety, capturing non‑coffee drinkers, and positioning ZUS as a multi‑beverage brand, much like other global chains that have expanded into tea and lifestyle drinks.
At the heart of the lineup is Da Hong Pao Milk Tea, celebrated for its deep roasted notes and full‑bodied taste. Alongside it, ZUS introduces:
- White Peach Oolong Milk Tea — fruity and refreshing
- Jasmine Milk Tea — floral and smooth
To mark this expansion, ZUS Coffee proudly welcomes singer Dato’ Sri Siti Nurhaliza as ambassador. Her presence embodies freshness, quality, and timeless appeal — perfectly aligned with the brand’s new tea journey.
And with her playful tagline, “Pagi kopi, petang tea, ini hari Siti!” (Morning coffee, afternoon tea, today Siti), she captures the essence of ZUS’s pivot: coffee for the start of the day, tea for the afternoon, and Siti as the inspiration that ties it all together.
By moving beyond coffee, ZUS Coffee is positioning itself as a necessity for all beverage occasions — whether it’s morning coffee, afternoon tea, or lifestyle‑driven refreshment. The Fresh Brew Series is not just about tea; it’s about broadening choice, capturing new audiences, and redefining ZUS as a multi‑beverage brand.
