Leading snack manufacturer URC Thailand has recently launched Jack ‘n Jill Chikki, to capture a share of Thailand’s fast‑growing snack market valued at over THB 30 billion, reported Bangkok Biz News. The company expects the brand to generate THB 100 million in sales in its first year, driven by Gen Z consumers who are shaping new snacking trends.
Jack ’n Jill Chikki introduces a 3D fried snack shaped like chicken drumsticks, inspired by the popularity of Korean fried chicken. The product is designed to deliver fun, bold flavour, and value for money, aligning with Gen Z’s appetite for novelty and cultural crossover.
URC has unveiled “Nong Chikki,” a playful yellow chicken mascot, as the brand ambassador. The character embodies the brand’s DNA of fun and energy, while serving as a touchpoint for consumer engagement. Mascot‑driven campaigns aim to build long‑term emotional connection and brand recall among younger audiences.
Jack ‘n Jill Chikki comes in three flavours: Korean Fried Chicken (Sweet/Spicy) and Nori.
