Plantae is redefining the standards of packaged snacks with the introduction of Plantae Plant‑Protein Chips, launched in collaboration with Thai singer, actor, and entertainer Daou Pittaya. The campaign highlights that levelling up protein quality doesn’t begin with something grand, but with the everyday pack you reach for.
Made from yellow and green peas blended with Thai jasmine rice, the chips deliver 7g of plant protein per pack — equivalent to one egg — with only 120 calories. They are oven‑baked, not fried, ensuring a crisp bite without excess oil. The formulation is sugar‑free, low in sodium, and low carb, making it a functional upgrade from conventional calorie‑heavy snacks.
The range comes in three flavours — Sour Cream, Cheesy BBQ, and Nori Seaweed — each designed to balance indulgence with nutrition. With a modern aesthetic and a price point of just THB 25 per pack, available nationwide at 7‑Eleven, Plantae positions its chips as an accessible way to level up daily routines.
Plantae is steadily building a diverse portfolio that extends well beyond its roots in plant‑based nutritional supplements. The brand has moved into VMS (vitamins, minerals, and supplements), carbonated soft drinks with Apple Cider Vinegar, protein bars, lactation products, and pre‑ and post‑workout performance powders.
This expansion reflects a clear strategy: to position Plantae as a functional lifestyle brand rather than a single‑category player. By tapping into multiple consumption occasions — from daily supplementation to on‑the‑go snacking and workout recovery — Plantae is broadening its relevance across consumer routines.
