CHAGEE and The Little Prince come together for a limited edition matcha series and
merchandise inspired by the story’s message of innocence, simplicity and seeing the world
with a clear and honest heart
[Kuala Lumpur, Malaysia] 3 September 2026 — International tea brand CHAGEE
announced its collaboration with the beloved classic, The Little Prince, inspired by the story’s message of innocence, simplicity and seeing the world with a clear and honest heart. The collaboration brings this to life through a new limited edition Matcha Series, created as a simple reminder to slow down and appreciate the moments that matter.
The Little Prince is a story about imagination, friendship and seeing the world through a different perspective. Its message forms the creative spirit behind the collaboration, reflecting the beauty of finding meaning in simple, everyday moments.
“We wanted to stay true to what makes matcha special, taking the time to bring out its natural character in every cup. That same appreciation for simplicity and authenticity is what made The Little Prince such a natural fit for this collaboration. Its message of looking at the world with a clear and honest heart is something that resonates with CHAGEE, and we hope this collaboration brings a little joy and meaning to every moment people share over a cup of tea,” said Eason Fang, General Manager of CHAGEE Malaysia.
Available from 4 September across Malaysia, the limited edition Matcha Series features thoughtfully crafted drinks, with each cup made with care from start to finish to deliver high quality matcha, prepared with the same attention CHAGEE brings to all of its tea.
Care from Leaf to Cup
CHAGEE takes care at every step, from choosing the leaves to preparing each cup, so the matcha’s true character comes through.
It begins with the season’s first spring harvest, the earliest and most tender picks. These young leaves have a naturally smooth, gentle character. The leaves are grown in the shade for more than 20 days before harvest. Less sunlight lets them develop slowly, which deepens their green colour and builds a round, full flavour. This gives the matcha its signature rich colour and smooth taste.
The leaves are then ground to an ultra-fine powder, milled to a 1000 mesh. This means the grind is fine enough to feel smooth, with no rough or powdery bits. The final result is a matcha that tastes clean, fresh and refined, letting its true flavour open up with every sip.
A Fresh Take on a Classic
The launch introduces the Lime Cheese Matcha Latte to CHAGEE’s existing matcha series,
available for a limited time only. It brings together smooth matcha, fragrant lime and creamy cheese, carefully balanced so the drink is rich yet refreshing. For those who want a little more, there is also a Cheese Cap option, which adds a soft, creamy cheese cap on top for an even more indulgent taste.
With the Lime Cheese Matcha Latte, CHAGEE offers a new way to enjoy matcha, for matcha lovers who want to try something different. The matcha base is still made with real care, from the leaves we choose to the way each cup is prepared. As with every drink in the series, only the flavours around it change.
Wonder in every detail
Beyond the limited edition Matcha Series, the collaboration extends across the CHAGEE experience, with specially designed stores, cups and exclusive merchandise carrying the
gentle spirit of The Little Prince. Inspired by its world of stars, travel and small moments that matter, the collaboration brings a sense of wonder and imagination into the everyday tea ritual.
The spirit of the partnership comes further to life at Journey of the Heart, a dedicated
activation where visitors can step into the gentle, starlit world of The Little Prince in person. The experience runs from 21 to 27 September 2026 (Monday to Sunday), 10am to 10pm, at Pavilion Kuala Lumpur’s Centre Court.
Admission is free. Visitors can simply register via the CHAGEE App and follow CHAGEE on
Instagram, Facebook and TikTok to take part. Across the event, visitors can complete three activity stations to earn rewards, including vouchers and exclusive merchandise, join a DIY workshop to create their own Little Prince-inspired keepsake (limited slots available daily), and sample the new Lime Cheese Matcha Latte at a dedicated tea tasting booth.
New Matcha Series
