NESCAFÉ Launches “Projek Hidupkan Duniamu” with RM500,000 Commitment to Help Young Malaysians

Programme provides 6 months fund allowance, mentorship and a platform to help start up & support the entrepreneurial spirit of Malaysian youth

11 September 2026 Putrajaya – NESCAFÉ recently unveiled “Projek Hidupkan Duniamu,” a refreshed youth empowerment initiative that will invest up to RM500,000 to support young Malaysians to transform their passion into meaningful opportunities for their new start-ups and work towards a more sustainable future. Inspired by the stories, resilience and determination uncovered through its “Ngopi Dulu & Kekal Kental Bersemangat Bersama” campaign, which connected the brand with communities and frontliners across Malaysia, NESCAFÉ observed that young Malaysians stood out for their drive to pursue their ambitions while balancing studies, careers and financial responsibilities.

Recognising that passion alone is not always enough, the brand saw an opportunity to provide greater support to help them take the next step towards materialising their dreams. Building on the foundation of the NESCAFÉ Youth Entrepreneurship Programme (NYEP), the six-month programme will provide selected high-potential young Malaysians with financial support, mentorship and a platform to pursue their own start-up creation.

The programme supports participants in three meaningful ways: providing financial assistance to give them greater flexibility to focus on their ambitions, connecting them with dedicated mentors to guide their journey and celebrating their progress by sharing their stories to inspire others. Through this holistic approach, NESCAFÉ aims to help bridge the gap between passion and sustainable opportunity.

Rooted in NESCAFÉ’s global Make Your World philosophy, “Projek Hidupkan Duniamu” reflects the belief that everyone deserves the opportunity to pursue what brings purpose and meaning to their lives.

“Through our engagement with communities and frontliners across Malaysia, we witnessed the power of purpose and determination in helping people overcome challenges and pursue what matters most to them. Their stories reminded us that while ambition is abundant, access to opportunities can often make the difference. Through “Projek Hidupkan Duniamu”, we hope to provide young Malaysians with the confidence, support and opportunities they need to take meaningful steps towards their future,” said Juan Aranols, Chief Executive Officer, Nestlé Malaysia, Singapore and Brunei.

Young Malaysians looking to turn their passion into a sustainable opportunity are required to submit a 60-second TikTok video articulating why they are deserving a place in the programme. Submissions will be open from 1st October in conjunction with International Coffee Month, so stay tuned to NESCAFÉ Malaysia’s social media channels and upcoming roadshows for more information on the application process, selection criteria and financial support available under the Projek Hidupkan Duniamu initiative.

To celebrate these stories and bring the spirit of Hidupkan Duniamu to life, NESCAFÉ is hosting the “Hidupkan Duniamu Bersama NESCAFÉ” concourse event from 8 to 13 September at the Lower Ground East Court, IOI City Mall Putrajaya. Visitors can connect with inspiring frontliners and community representatives, enjoy interactive activities and discover the latest additions to the NESCAFÉ range, including NESCAFÉ Espresso Concentrate, NESCAFÉ Spanish Latte and NESCAFÉ Tiramisu Latte. The event will also feature appearances by NESCAFÉ celebrity partners Black Hanifah and Yusof Hashim.

NESCAFÉ will continue bringing the spirit of semangat, optimism and resilience to communities across Malaysia through future Hidupkan Duniamu Bersama NESCAFÉ roadshow stops, including Sunway Pyramid and Queensbay Mall.

Untuk maklumat lanjut, sila kunjungi www.nescafe.com.my, Facebook di NESCAFÉ Malaysia (facebook.com/Nescafe.MY) dan Instagram di @nescafe_my.