Bangkok – 11 September 2026 – Betagro Public Company Limited (BTG), a leading integrated food company in Thailand, celebrated its 59th anniversary of pride under the theme “Shaping Our Future,“ reflecting its journey of growth and strong commitment to building a better future.
For over five decades, Betagro has remained committed to uplifting the food industry through the highest standards of quality and food safety, while operating with social and environmental responsibility. Driven by its people, the company continues to create shared value for consumers, communities, and society.
Celebrated annually on September 8, the anniversary reinforces Betagro’s core purpose and operational excellence. This year’s event drew a strong turnout, bringing together the Board of Directors, the management team, numerous customers, business partners, and key stakeholders.
Thanking Everyone for Building Success and Driving Change
Mr. Vasit Taepaisitphongse, Chief Executive Officer, Betagro Public Company Limited said, “Betagro’s growth is made possible by our people across generations. I am deeply grateful for all of your contributions, especially in an era of constant change. Moving forward, we must stay committed to continuous learning, remain open to diverse perspectives, and continually develop ourselves. This mindset will empower us to overcome challenges, build greater resilience, and ultimately achieve sustainable growth.”
Anchored in Shared Value, Daring to Shape the Future
Additionally, Betagro welcomed special guest speaker Mr. Rawit Hanutsaha, CEO of Srichand United Dispensary Co., Ltd. and founder of Mission to the Moon, who delivered an inspiring session titled “Legacy to the Future: How Great Brands Stay Relevant Across Generations.” The talk encouraged Betagro employees to protect the brand’s core essence while continuously adapting to global changes and shifting consumer needs to drive sustainable growth.
Unveiling “BeBie”: A Symbol of Energy and Values Passed Down Through Generations
BeBie is introduced as Betagro’s first official mascot, designed in the likeness of an adorable giant honeybee. It represents the vibrant energy and shared values passed down through generations of Betagro employees. The mascot draws inspiration from a long–held belief among staff that bees nesting at Betagro’s head office bring good fortune and symbolize the company’s continuous growth.
The giant honeybee also reflects the true spirit of Betagro people, who are hardworking, collaborative and united in driving sustainable growth through teamwork. BeBie will act as a brand ambassador, bringing Betagro’s identity, culture, and values to life while connecting with employees, consumers, business partners, and stakeholders through accessible and contemporary storytelling.
59 Years of Pride: A Journey of Achievements and A Flourishing Future
Furthermore, Betagro introduced the ‘Hall of Fame’ zone to showcase its transformative journey, milestones, and corporate culture built over the past 59 years. The event also featured engaging activities such as the ‘Shrink Your Stress, Create Your Joy’ workshop hosted by the Betagro Art Club, where employees enjoyed crafting handmade accessories like bracelets, keychains, and rings, followed by a lively mini–concert by Polycat and other entertaining highlights.
From Legacy to the Future: 59 Years of Resilience, Building a Better Tomorrow
This anniversary reflects our forward–looking vision and the conviction that shaping our future begins with the action we take today. Grounded in a strong foundation and powered by the united dedication of our people under the ‘Shaping Our Future’ concept, Betagro is well–positioned to drive Thailand’s food industry forward, achieve sustainable growth, and deliver better food for people everywhere in the years ahead.
