Sime Darby Oils, the downstream unit of Malaysia’s Sime Darby Plantation, has unveiled Alif EcoPaX said to fit perfectly into any kitchen cabinet. The smaller size also makes it easy for people especially females to carry the edible oil during their shopping trips.
A single ALIF EcoPaX is sufficient for a standard modern household of four people. The household size in Malaysia is on a downward trajectory. In 2010, the household size in the country stood at 4.2, falling to 3.8 in 2020, according to the latest data from the Department of Statistics Malaysia (DOSM). At the same time, the number of household increased to 8.2 million in 2020 from 6.4 million in 2010, translating into more demand for cooking oil on a per household basis.
Companies can create new opportunities by innovating with different pack sizes for different household compositions typically ranging from a large family, a family of four, empty nesters to solo living. Brands can also look to South Korea and Japan on how companies there innovate to capture opportunities targeting the empty nesters and those who live on their own whether young or old.