Vietnam’s LOF International Dairy Products Joint Stock Company, which makes and distributes products under brands like Kun, has added a new orange flavour to its Milky and Juice range in Indonesia. The milk-based beverage contains nata de coco for the added fun texture.
Promoted with the message “Minumnya Enak, Kunyahnya Asyik!” (“Delicious to drink, fun to chew”), the launch builds on the growing popularity of beverages that incorporate textural elements.
The launch follows the company’s earlier introduction of what it described as Indonesia’s first malt chocolate drink with nata de coco, positioning Kun as an early innovator in combining dairy beverages with jelly-like textures.
