Vietnam’s Orion has expanded its TaYO! snack range with the launch of TaYO! Cheese, a potato-based snack inspired by the popular cheese-shaken potato trend. Combining the brand’s signature crispy potato base with a rich cheese seasoning, the new flavour is designed to deliver the familiar appeal of a popular street snack in a convenient packaged format.
Inspired by the popularity of cheese-shaken potatoes among young consumers, the launch translates a trending snack experience into a convenient packaged format.
With the addition of TaYO! Cheese, Orion’s TaYO! family now comprises six variants: TaYO! X Seaweed, TaYO! X Tokbokki, TaYO! X Salted Egg, TaYO! Dipping Sauce, TaYO! K Purple Sweet Potato and the newest member, TaYO! Cheese.
