Vietnam’s Orion has expanded its confectionery portfolio with the launch of two new candy products, FIN-DA Coffee Candy and Chill Day Sugar-Free Pink Grapefruit Candy, offering consumers two distinct routes to refreshment. Inspired by different taste preferences and consumption occasions, the launches cater to those seeking either a bold sensory pick-me-up or a lighter, more delicate flavour experience.
Leading the launch is FIN-DA Coffee Candy, which draws inspiration from Vietnam’s iconic iced phin coffee culture. Designed to recreate the familiar experience of enjoying a chilled coffee, each candy combines coffee extract, a dusting of coffee powder and a cooling mint element. The result is a layered flavour profile that delivers an initial burst of rich coffee notes followed by a refreshing cooling sensation.
IN-DA is suited to a variety of occasions, including work, study, commuting and moments when consumers are looking for a quick boost in focus and refreshment.
Alongside FIN-DA, Orion has also introduced Chill Day Sugar-Free Pink Grapefruit Candy, providing a lighter alternative for consumers who prefer fruity flavours and sugar-free options. Together, the two launches reflect growing demand for candies that deliver not only sweetness, but also flavour-led experiences tailored to different moods, preferences and consumption moments.
