Thailand’s Punthai Coffee has appointed matcha influencer Khun Noey (@bananoeii) as its first-ever “Friend of Punthai”, building on the success of its Punthai D.I.Y. campaign that encouraged consumers to create and share customised drink combinations online. The collaboration aims to strengthen the brand’s appeal among younger consumers and Thailand’s growing matcha community through a series of co-created beverages.
Under the campaign theme “The Matcha That Noey Loves”, Punthai and Noey will launch five exclusive matcha drinks throughout the year. The partnership reflects the brand’s strategy of turning consumers into co-creators while leveraging Noey’s popularity among matcha enthusiasts and Gen Z consumers.
The first drink in the series, Matcha Latte Rocky Mountain, was designed by Noey and combines lightly sweetened fresh milk and chewy konjac jelly with two shots of matcha latte. The beverage is topped with whipped cream, brownie pieces, Oreo cookies and caramel syrup, delivering a rich, indulgent mix of creamy, crunchy and chewy textures.
Matcha Latte Rocky Mountain is available at Punthai Coffee stores and via delivery services from 15 October to 31 December 2026, with four additional influencer-created matcha beverages set to follow.
