Bangkok, Thailand – May 27th – 31st, 2025 – Marutai Co., Ltd., Japan’s leading premium instant stick noodle ramen brand, is pleased to announce its participation in THAIFEX – Anuga Asia 2025, held at IMPACT Muang Thong Thani in Bangkok. With over 65 years of innovation and craftsmanship since its founding in 1960, Marutai continues to lead Japan’s stick ramen noodle market and is now expanding its reach across Southeast Asia.
At THAIFEX 2025, Marutai will unveil its latest innovation: a new Plant-Based Tonkotsu Ramen, launching globally in April 2025. This product reimagines the classic, creamy tonkotsu flavor in a 100% vegan formulation, providing a rich and satisfying taste without any animal ingredients. The result is a sustainable, health-conscious alternative that meets the growing demand for plant-based options across global markets, while preserving the depth and complexity of traditional Japanese tonkotsu flavor. Marutai was the first company in the world to introduce tonkotsu instant ramen, and this new plant-based version builds on that legacy of innovation, delivering the beloved flavor in a more sustainable, inclusive form.
This marks Marutai’s commitment to catering to evolving consumer preferences in Thailand and beyond, bringing authentic, innovative Japanese ramen that is both delicious and environmentally mindful.
About Marutai’s Stick Noodles
Marutai’s signature stick noodles are air-dried instead of fried, resulting in a clean, fresh noodle texture and flavor. The method retains the noodles’ quality and taste while ensuring a healthier, premium instant ramen experience. With over 85% market share in Japan’s stick ramen noodle segment, Marutai stands as the undisputed leader in this category.
“We’re excited to introduce our new plant-based tonkotsu ramen to the Thai market at THAIFEX 2025,” said Masato Tokida of the Overseas Business Department, Marutai Co., Ltd. “We believe Thai consumers will appreciate the authentic flavor and thoughtful innovation behind this product, and we look forward to building new relationships across Southeast Asia.”
Marutai invites media, retailers, distributors, and food professionals to visit Hall 8 booth #U02 at THAIFEX – Anuga Asia 2025 for exclusive tastings and business discussions.
For tasting session appointments or product inquiries, please contact:
Masato Tokida (Mr.)
Overseas Business Department, Marutai Co., Ltd.
Website: https://www.marutai.co.jp/en/
About Marutai Co., Ltd.
Founded in 1960, Marutai Co., Ltd. pioneered the stick ramen noodle format and continues to lead Japan’s market with its premium, non-fried ramen products. With a mission to bring authentic Japanese ramen experiences to the world, Marutai is expanding its presence in Southeast Asia through direct partnerships and innovative product offerings.
