CP-Meiji has released a new packaging design for its Meiji Lactose Free milk to encourage consumers with lactose intolerance to consume its lactose-free milk. From April 26, 2025, to May 31, 2025, the 300ml Meiji Lactose Free is priced at THB 35 (down from THB 37), and the 947ml is retailed at THB 70 (down from THB 76).
As part of the redesign, the dairy company has transitioned the Meiji Lactose Free series from plastic to carton packaging.
The phrase “Lactose Free” is more prominently displayed on the new packaging, making it easily identifiable for consumers.
Key takeaways: focus on highlighting lactose free
