Asia Beverages has recently launched AYAPOP Turmeric Wellness Fizz as the answer to a more affordable, more refreshing and more fun version of its current AYA, which is a health-boosting drink that combines the powerful properties of turmeric and green tea.
AYA contains:
TurmiPure Gold® – a unique patented formulation creating the most bio-available full-spectrum all natural curcumin on the market, clinically shown to deliver 24 times higher absorption into the bloodstream than conventional turmeric extract or powders. Consuming 2 cans of AYA delivers the same amount of curcuminoids to the blood as 1922mg of standard turmeric.
Teavigo – the most pure and potent all natural green tea extract with 94% EGCg (antioxidant Catechins polyphenols) and 88mg of L-Theanine. Free of caffeine and chemicals and equivalent to consuming 3 to 4 cups of green tea.
Vitamin B Complex – essential for energy production and supporting the nervous system and heart and skin health
Made entirely from natural, plant-based ingredients, AYA stands out for its unique blend of Bio-Available turmeric, Japanese green tea, and B-Complex, which make it the most effective product of its kind. By drinking AYA, you can experience a range of benefits that will help you feel and look your best. Specifically, AYA is designed to:
- Help you glow from the inside out, enhancing your natural radiance and beauty.
- Elevate what is possible in your life, giving you the energy and focus you need to pursue your goals.
- Boost your mood and enhance your mental clarity, allowing you to feel more positive and focused.
- Amplify your immune system, helping you stay healthy and vibrant.
AYAPOP is a lightly sparkling beverage available in three refreshing flavours: Pineapple, White Peach and Yuzu. According to Kevin Law-Smith, CEO of Asia Beverages, who spoke with Mini Me Insights at THAIFEX – Anuga Asia 2025, AYAPOP is positioned as a more mass-market brand, allowing the company to expand its presence across a wider range of outlets. He emphasised that AYAPOP serves as an introduction for consumers to healthier alternatives to traditional carbonated soft drinks, sugary beverages and caffeinated drinks—while maintaining a strong focus on energy and real fruits sourced from the region and with no artificial sugars or alcohol derived sugar replacements.
AYAPOP, which is just launched will be in Gourmet Market and in the other supermarkets in Thailand as well as in the mini bars in hotels as a healthier choice for hotel guests. In cafes, AYAPOP is a healthier option to carbonated soft drinks, a tastier choice to kombucha and an alcohol-free alternative.
Kevin noted that sales are currently balanced between on-trade and off-trade channels, with health and wellness resorts performing particularly well. These resorts not only strengthen on-trade sales but also help boost off-trade demand, as consumers who experience the drinks in on-trade settings actively seek them out in retail. Additionally, the brand benefits from strong branding through wellness cocktails in the on-trade sector.
Asia Beverages generates the majority of its sales in Thailand, with a smaller presence in Singapore and Cambodia. The company is now preparing to expand into the Malaysian and Indonesian market in the near future.
Communicating what sets AYA drinks apart—such as the differences between various natural ingredients like turmeric—and explaining how with this patented formulation the body easily absorbs the bio-active components of the turmeric and green tea to deliver noticeable benefits unlike most functional beverages in the market that do not have absorbable adaptogens, said Kevin.
AYAPOP, being more affordable and accessible, serves as an effective way to educate consumers and support sales of the brand’s core product. Kevin emphasised that as production volume increases, he intends to lower the price of AYAPOP, aligning with the brand’s mission to make healthy beverages more widely available.
