PT Sari Murni Abadi, known for its Momogi extruded corn-based snacks available in a variety of flavours in Indonesia, has broadened its product portfolio to include instant noodles.
This strategic move leverages the fact that Indonesia ranks as the world’s second-largest consumer of instant noodles, according to the World Instant Noodles Association (WINA). However, entering the instant noodle market comes with the significant challenge of intense competition.
Momogi Signature Instant Noodle is offered in two enticing flavours: Roasted Corn and Cheese Curry. The Cheese Curry option features a savory noodle soup enriched with American cheese, while the Roasted Corn variety is a stir-fry dish accented with crunchy Momogi crumbs that infuse the noodles with the iconic taste of Momogi snacks.
Momogi has teamed up with Chef Arnold Poernomo, a celebrated culinary figure in Indonesia known for his role as a MasterChef Indonesia judge, to personally endorse the instant noodles.
Chef Arnold is portrayed in the marketing material as the culinary visionary who’s been crafting irresistibly delicious flavors for ages, perfectly echoing the “enaknya dari dulu” tagline—proving that the iconic taste you love has received a bold new twist.
