In Malaysia, milk tea brand Ai-CHA has teamed up with Nissin for a limited-time promotion—customers who spend RM12 on Ai-CHA drinks will receive a free Nissin Geki Noodles*. The campaign runs from 25–29 July 2025.
This partnership presents an opportunity for Nissin to tap into Ai-CHA’s loyal customer base, known for its love of affordable indulgent beverages. With over 300 outlets across Malaysia, including semi-rural regions, the East Coast, and East Malaysia (Sabah and Sarawak), Ai-CHA provides Nissin with expansive market reach and visibility.
This initiative could also pave the way for future co-branded marketing ventures between Ai-CHA and Nissin.
*while stocks last
