The collagen-focused brand Vital Proteins of Nestlé Health Science has entered into a strategic collaboration with the California Fitness & Yoga Centers (CFYC) in Vietnam. As part of this collaboration, consumers can conveniently access Vital Proteins Collagen Peptides (284g and 567g) at CaliFresh counters within California Fitness & Yoga centers.
Vital Proteins is a collagen peptide powder made from 100% hydrolyzed collagen. This form of collagen is broken down into short peptide chains, enhancing its absorption through the digestive system. What sets Vital Proteins apart is its versatile usage—the powder dissolves effortlessly and blends seamlessly into everyday drinks like smoothies, juices, shakes, or coffee.
A similar collaboration has taken place between dairy giant Vinamilk and California Fitness & Yoga Centers (CFYC), bringing Vinamilk’s high-protein dairy products directly to fitness enthusiasts. This partnership reflects a growing trend among brands to tap into the rising consumer demand for protein-rich nutrition.
