The sense of patriotism rises in Thailand amidsts the ongoing conflict between the country with its neighbouring Cambodia with foodservice operators voicing their support for the country’s effort.
Mister Donut Thailand has introduced its newest creation, the Hero Donut, in a show of support for Thai soldiers stationed along the Thailand–Cambodia border. With every Hero Donut purchased, THB 5 will be donated to the Royal Thai Army’s Civil Affairs Department to aid its mission.
Central Restaurants Group (CRG), the franchise owner of Mister Donut in Thailand, has taken a bold step in launching this campaign—one that carries potential risks for the brand, especially considering Japan-based Duskin Co. Ltd. also runs Big Apple Donuts & Coffee in Cambodia.
