Singapore, 21 August 2025 – Heritage brand Old Seng Choong celebrates its grand opening at WEAVE, Resorts World Sentosa’s (RWS) biophilic mall, Singapore’s all-new prime destination that welcomes tourists and Singaporeans alike. Old Seng Choong’s brand-new store will feature an open-concept kitchen to delight visitors with a multi-sensory experience through sight, smell and taste of its premium traditional treats with a modern twist.
In Old Seng Choong’s pathway to expansion, its presence at this strategic location supports growth into new markets and customer segments. The diverse visitor demographics at Sentosa is a key touchpoint for tourists, introducing them to local delights that are beautifully packaged. This reinforces Old Seng Choong’s position as the perfect source of premium gifts for family, friends and business partners.
Savour Singapore’s heritage in every bite
Salted egg is a popular flavour across Asia because of its rich umami profile and culinary versatility. For international tourists, it is a novel, exciting introduction to Singapore’s vibrant food culture. Available exclusively at Old Seng Choong’s RWS outlet, the Salted Egg Cookies, part of the brand’s well-loved “Flavours of Singapore” collection, are made with real salted egg yolk that gives a bold savoury crunch in every bite, available at S$26.80 per tin.
Another ingredient close to the hearts of many in Southeast Asia is rose essence, known for its fragrant, floral notes. In Singapore, it is a key ingredient in bandung, a rose-scented milk drink that evokes nostalgia for many locals. Tourists will now have a taste of this flavour through the Rose Cookies, an introduction to a cherished part of Singapore’s heritage. It is also an Old Seng Choong RWS outlet-exclusive item and available at S$26.80 per tin.
Chef Daniel Tay established Old Seng Choong to honour the legacy of his father, who was the owner of Seng Choong Confectionary, a household name among Marine Parade residents during the 1960s. Old Seng Choong’s newest outlet is located at WEAVE at Resorts World Sentosa – 26 Sentosa Gateway, #01-223, Singapore 098138. It opens from 9am to 8pm daily.
For more information and updates, please visit Old Seng Choong’s official website and social media pages:
● Official Website: www.oldsengchoong.com/
● Instagram: www.instagram.com/oldsengchoong/
● Facebook: www.facebook.com/oldsengchoong
● TikTok: www.tiktok.com/@oldsengchoong
● Xiao Hong Shu: 老成昌OLD SENG CHOONG
