Milkita, a creamy, milk-based candy brand in Indonesia, is expanding into the snack bar category with the debut of its Milkita Milky Bar. Other child-oriented brands have begun tapping into the snack bar market, recognizing its appeal as a convenient addition to lunch boxes or a quick fix for kids’ snack cravings throughout the day.
Malaysian child health supplement brand Champs has launched its own Champs Nutribar, formulated with vitamin C, high fibre content, and reduced sugar to support healthier snacking for kids. While Champs Nutribar is designed as a healthier snacking option, it’s equally important to make sure it resonates with its intended audience—children—by being visually and tastefully engaging.
This is where Milkita Milky Bar steps in. The snack bar contains New Zealand milk and features a colourful crunch designed to capture the attention of young children.
