CTM, short for Captivating Tea Muse, has opened its flagship store at the newly launched Central Park Bangkok, offering a modern twist on traditional tea experiences. Unlike its heritage sibling brand Cha Tra Mue, CTM is designed to inspire—a space where every cup tells a story.
Founded by Prawanarin Ruangrittidech “Praew”, the third-generation heir of the Cha Tra Mue legacy, CTM was born from a desire to explore the untapped potential of tea beyond Thai milk tea. With over 15 years of experience and a global footprint of more than 130 outlets, Praew saw a shift in consumer behavior: younger audiences craving variety, from matcha and oolong to fruit-infused blends.
CTM’s menu features over 40 drinks built on 12 base teas, including green, oolong and black/red varieties. Using fresh extraction machines, each cup is brewed to order for peak flavor. The Captivating Series highlights six signature blends, such as:
- Oolong Beauty Milk Tea with honey and ripe fruit
- Jasmine Bloom infused with fresh jasmine blossoms
- Thai Tea Crème Brûlée topped with torched cream cheese
- Pomelo Siam Ruby Tea blending Thai pomelo and jasmine
Ingredients are locally sourced where possible, with ceremonial-grade matcha imported from Japan for authenticity.
Positioned as an “accessible premium” brand, CTM’s drinks start at THB 70, with seasonal or imported ingredient options reaching up to THB 200. The pricing reflects a growing willingness among younger consumers to pay for quality and experience.
The launch of CTM reflects a growing shift in consumer preferences toward tea-based beverages, aligning with trends popularised by Chagee and other Chinese-style tea brands. However, CTM’s drinks does come with an added Thai twist that celebrate the richness of Thailand’s tea heritage in a contemporary format.
