Taiwanese milk tea chain Gong Cha has closed down in Singapore as it seeks to relaunch in the market with “new local franchisees” under a global revamp, reported Channel News Asia.
“We have seen fantastic results in Japan and South Korea, with customer wait times significantly reduced, higher repeat visits, and overall customer satisfaction levels up. Next year, we’ll bring this concept to Singapore and relaunch our ambitious plans to scale in the market alongside new franchisees”, said Gong Cha global CEO Paul Reynish.
Gong Cha Singapore, formerly the master franchisee in Singapore under the leadership of Mr. Kang Puay Seng, no longer holds the franchise rights.
The growing presence of Chinese beverage chains has undeniably affected Gong Cha’s competitive edge, not only in Singapore but also in other regional markets.
