Malee’s new Coconut Water with Matcha Green Tea is now available in Thailand, showcasing how foodservice trends evolve into packaged beverages. Consumers can also upgrade this drink with according to their own preferences.
Translating foodservice beverage trends into packaged drinks comes with challenges—chief among them is whether the trend will remain popular by the time the product reaches the market. Another key hurdle is replicating the authentic foodservice taste in a packaged format.
Judging by the social media comments on Malee’s latest drink, it seems consumers are quite satisfied with the product.
Each 350 ml serving of Malee Coconut Water with Matcha Green Tea provides 1,053.5 micrograms of EGCG and 2,453.92 micrograms of total catechins. The uji matcha comes from Japan.
