KUALA LUMPUR, 11 July 2023 – FUZE TEA™, the pioneering global beverage brand known for its innovative and delectable tea-based drinks has officially entered the thriving Malaysia beverages market. With an array of superior FUZE TEA™ variants that cater to diverse palates, the brand is set to revolutionise the way tea is consumed in Malaysia.
Through dedication to high quality standards, FUZE TEA™ has masterfully created an assortment of distinctive blends that offer a perfect balance of taste, aroma, that delivers a truly superior tea-drinking experience.
The shining stars in FUZE TEA™ line-up are “Jasmine Green Tea and Lemon Tea” ready-to-drink variants which showcase the brand’s ability to create exceptional taste profiles. What sets these two FUZE TEA™ drinks apart are the innovative combination of natural ingredients, application of real brewed process and no added preservatives. The superior taste of both set them apart from traditional offerings and promises to indulge the taste buds of both seasoned tea lovers and new drinkers alike.
“We couldn’t be more excited to introduce our signature Jasmine Green Tea and Lemon Tea to the discerning palates of consumers in Malaysia,” said Phoebe Tan, Category Marketing Director for Tea, Coca-Cola ASEAN & South Pacific Operating Unit. “Our mission is to revolutionise the way people enjoy tea and elevate their everyday drinking experience with our tailored flavours. We’re confident that the unique taste of Lemon Tea and other tea drink flavours will resonate with consumers across Malaysia and become a go-to-choice for ready-to-drink tea aficionados.”
To mark its highly anticipated launch in Malaysia, FUZE TEA™ would like to invite every Malaysian to try its new and improved formulation of Jasmine Green Tea and Lemon Tea by participating in free of charge sampling trials in selected supermarkets, convenience outlets, on-premises locations, and general trade outlets in July 2023. On top of that, every Malaysian is invited to experience as well as taste FUZE TEA™ products by participating in the interactive consumer activation zone, which will be launching in MyTOWN shopping mall in Malaysia from 26 July to 6 August 2023.
FUZE TEA™’s extensive product range: Jasmine Green Tea, Lemon Tea, Passionfruit and Mango, is available for purchase at leading supermarkets, convenience stores, and specialty shops throughout Malaysia. Online shoppers can also find FUZE TEA™ on popular e-commerce platforms such as Lazada and Shopee. For added versatility, the brand offers its extraordinary teas in ready-to-drink bottles and cans.
The homegrown ready-to-drink tea brand “Heaven and Earth”, by Coca-Cola and loved by many Malaysians, started its transition to carry the global brand name in May 2023. It is now known as FUZE TEA™ by Heaven and Earth. This transition is expected to be completed by the end of August this year.
Please visit www.coca-cola.com for more information.