Digital quiz reveals personalised guiding principles of courage and progress for the year ahead
KUALA LUMPUR, 22 January 2026 – This Chinese New Year (CNY), Tiger Beer is bringing festive reflections into everyday conversations with the launch of a Tiger 8 Principle Chatbot Quiz on WhatsApp, offering consumers a simple, interactive way to discover their Tiger’s 敢敢冲 (Dare to Charge Forward) principle that could inspire their year ahead.
Hosted entirely on WhatsApp, the short, chat-based quiz fits seamlessly into how people already connect during the festive period, chatting and sharing with friends and family. After answering a series of questions, participants receive a personalised principle, along with ratings across key pillars such as ambition, relationships and wealth.
To keep the conversation going, participants can share their Tiger principle on Instagram or Facebook. Until 28 February, three entries will be selected each week to receive exclusive items from the Tiger x atmos collaboration, including limited-edition apparel (designs and sizes allocated at random) and a first-ever Tiger x atmos poker set.
To keep the conversation going, participants can share their guiding principle on Instagram or Facebook by following @tigerbeermy and tagging the brand in their post. Selected participants will be contacted and required to correctly answer a skill-based question related to Tiger Beer’s Chinese New Year 2026 campaign, with those who answer correctly becoming eligible to receive exclusive items from the Tiger x atmos collaboration, including limited-edition apparel and a first-ever Tiger x atmos poker set. Eligible winners will be announced weekly on Tiger Beer Malaysia’s social channels until 28 February.
“The WhatsApp quiz is our way of bringing Tiger’s Chinese New Year experience into everyday conversations,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia. “It’s simple, social, and designed to spark reflection and connection, values that are especially meaningful during the festive season.”
Part of Tiger Beer’s Together We Roar 2026 Chinese New Year campaign, the digital activation draws on the brand’s belief in courage, progress and the idea of moving forward together, values commonly associated with the festive season.
For more information consumers can check https://tigercny.tigerbeer.com or follow the brand on Instagram and Facebook for updates. All promotions and contests are subject to Terms and Conditions and available while stocks last. This Promotion and contest are in no way sponsored, endorsed or administered by, or associated with, Facebook, WhatsApp and Instagram.
Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.
