VITADAY has partnered with its global brand ambassador JISOO to unveil the VITADAY x JISOO Beauty Series. At the heart of the launch is the new VITADAY Astaxanthin Water, formulated with 6mg of astaxanthin and 1,000mg of Vitamin C.
Together, these powerful antioxidants are designed to support skin health, helping to protect against oxidative stress while promoting a radiant, youthful glow.
VITADAY is using celebrity co‑creation to leverage JISOO’s global influence, credibility, and strong connection with beauty‑conscious consumers.











