The new Sprite + Tea concept, known as Spritea, was recently launched in China and Hong Kong, bringing Sprite into the carbonated tea segment with a taste reminiscent of iced lemon tea. Originally conceived as a way to turn a viral TikTok drink into reality, Sprite + Tea, a lemon-lime and black tea flavored soda, first debuted in the US — and the result is surprisingly delicious.
Sprite + Tea taps into the rising popularity of RTD tea in Western markets, while its carbonated texture aligns with consumer interest in fizzier versions of familiar beverages. At the same time, Sprite + Tea resonates in traditional RTD tea markets such as China and Hong Kong.
Beyond using tea in carbonated soft drinks, how else might beverage brands leverage tea as a base ingredient?
