The founders of Love Potion, a well‑known Thai cosmetics and skincare brand, have expanded into the beverage sector with the launch of Loveza!, a new line of functional sodas in Thailand. The drinks are available in three variants: Kyoho Grape enriched with Vitamin B12, Honey Lemon enriched with Vitamin B6 and Lychee enriched with Vitamin B3. Each can is priced at THB 18 and is currently sold through CJ Express and CJ More stores nationwide.
Influencer‑created Loveza! has achieved instant brand recognition, thanks to the established popularity of Love Potion. In addition, positioning the product as a functional fruity soda allows it to tap into the growing wellness trend, while the brand benefits from strong distribution support through the CJ store network.
