The Olle Shot (올레 샷) trend — a morning wellness routine combining olive oil and lemon juice — has gained significant traction in South Korea and is worth monitoring, as similar concepts are likely to be adopted in Southeast Asia.
Popularized by K‑pop idols such as IVE’s Jang Wonyoung, the routine involves consuming a shot of extra virgin olive oil mixed with fresh lemon juice to support digestion, promote detoxification and enhance skin radiance.
Consuming the Olle Shot with olive oil is also associated with the Mediterranean diet, which is widely recognized for its links to longevity and overall health.
Celebrity endorsements, together with associations to beauty, longevity, and overall health, make the Olle Shot an appealing concept for Southeast Asian consumers.
