Dum Dum, a leading Indonesian food and beverage chain best known for Dum Dum Thai Drinks, has recently expanded into the retail channel with packaged versions of its signature milk tea.
The Thai‑inspired Dum Dum Milk Tea Royal (330ml) and Dum Dum Milk Tea Choco (330ml) not only extend the brand’s reach but also broaden its consumer base beyond foodservice.
This move reflects a wider trend of popular beverage chains in Indonesia transitioning into packaged formats, leveraging their strong brand equity to capture at‑home consumption occasions.
