Eastroc (Dongpeng), a Chinese beverage company best known for its energy drinks, has recently introduced its RTD fruity tea range in Thailand as part of its Southeast Asian expansion. Marketed under the ‘果之Tea’ (Guo Zhi Tea) label, the lineup features Lemon Black Tea, White Peach Oolong and Grapefruit Jasmine Tea and area available at Tops Supermarket.
For Chinese brands entering overseas markets, effective localization is critical — packaging and communication must be adapted to ensure clarity and cultural resonance. Brand names and visual aesthetics need to be tailored to local preferences, helping avoid misinterpretation and strengthening consumer connection in competitive retail environments.
