- Yeo’s partners with Universal Products & Experiences for limited-edition collection inspired by Illumination’s latest movie, Minions & Monsters
- Five Yeo’s favourites — Chrysanthemum Tea, First Harvest Green Tea, Lychee Drink, Whole Bean Soy Milk and Super Sprouts Soy Milk — reimagined with expressive Minions-themed designs
- Nationwide campaign features in-store activations, sampling sessions and social media contests, with exclusive Minions & Monsters collectibles to be won
Singapore, 3 July 2026 – Yeo Hiap Seng (Yeo’s), Singapore’s iconic beverage brand, has partnered with Universal Products & Experiences to launch a limited-edition beverage collection inspired by Illumination’s highly anticipated Minions & Monsters movie.
Anchored by the campaign theme, “Bello, A Joyous Toast. Compai!”, the collaboration brings the Minions’ delightfully unpredictable energy into everyday moments of refreshment. Designed to be fun, expressive and collectible, the range invites fans to celebrate friendship, shared moments and simple joys — one cheerful “Compai!” at a time.
The collection features five Yeo’s favourites — Chrysanthemum Tea, First Harvest Green Tea, Lychee Drink, Whole Bean Soy Milk and Super Sprouts Soy Milk — brought to life through exclusive Minions-themed pack designs. Each beverage is transformed into a distinctive collectible that captures the mischievous charm, dynamic personality and joyous spirit of the beloved characters.
With designs made to delight longtime fans and new audiences alike, the campaign encourages consumers to discover their favourite Minions pack while enjoying refreshing Yeo’s drinks with friends and family. Inspired by the Minions’ signature toast of “Compai!”, meaning “Cheers!”, the collaboration celebrates the fun of coming together in wonderfully unexpected ways.
Alex Chen, Head of Marketing at Yeo’s Singapore, said: “The Minions have connected with audiences around the world through their humour, energy and charm. Through this collaboration, we are bringing that same spirit into everyday refreshment with a collection that is fun, expressive and collectible.
“At the heart of the campaign is a joyous celebration of friendship, togetherness and shared moments. We hope these limited-edition packs bring consumers a little surprise and a lot more reasons to say ‘Compai!’.”
To support the launch, Yeo’s will roll out a series of activations across supermarkets, convenience stores, school canteens and its vending machine network. Consumers can enjoy product sampling sessions throughout the month of July and win exclusive Minions & Monsters merchandise at roadshows with a minimum spend of $8.
Consumers can also take part in a social media contest from 3 to 12 July 2026, where they are invited to share the funniest ways they make sense of the world — from cheeky explanations to delightfully unexpected moments that somehow work. Inspired by the curious, expressive and mischievous charm of the Minions, the contest celebrates the joyful unpredictability of childhood, with participants standing a chance to win limited-edition Yeo’s Minions packs and exclusive Minions & Monsters merchandise.
The limited-edition Yeo’s-Minions & Monsters beverage collection is available at major retailers, selected school canteens and Yeo’s vending machines across Singapore, while stocks last.
