Yeo’s has launched Oat Kind in Malaysia to capture a share of the fast-growing oat milk segment, which has benefited from the popularity of brands such as Oatside and Oatlife. The range is made with Australian oats and is produced in Malaysia. Available in Barista Blend and Chocolate variants, Oat Kind is positioned as a versatile drink that is “Good in coffee. Good alone!”, with the Barista Blend highlighting a rich, creamy and satisfying taste, silky smooth texture, natural sweetness from oats, and a barista-friendly formulation for coffee.
The products contain 10% oats, are lactose-free, high in calcium and provide around 3.2-3.4g of dietary fibre per pack. The Chocolate variant combines an oat base with cocoa, while the Barista Blend is designed to replicate the creaminess and functionality of dairy milk in coffee applications. The range is sold in 200ml packs, targeting both on-the-go consumption.
