A‑Ya, best known for its bold and fiery mala konjac cup noodles, has introduced its latest upgrade: Book Book Cup Mala Spicy Numbing X2. This new release intensifies both the numbing and heat sensation, creating an even more powerful flavour experience.
In Thailand, mala flavours are typically milder compared to China, but as local consumers grow more familiar with the profile, demand for a more authentic, fiery taste is expected to rise.
Made with konjac noodles, the product contains only 10 kcal per serving. Designed for ultimate convenience, it requires no hot water and is ready to enjoy in just 10 seconds — combining indulgence, health consciousness and speed in one pack.
The product is manufactured by Shaanxi Jiwei Food in China and is available at a price of THB 20 at 7-Eleven.
